Edgar Casanovas Lorente: Passionate Climber and Visionary Entrepreneur behind Lizcore®
Edgar Casanovas, founder and creator of the patent for the Lizcore system, stands out for his passion for climbing and his extensive experience in the sports sector. With an innate passion for entrepreneurship, he has created this new Startup in Barcelona. Let’s learn more about his career and how he came to create this already highly valued company.
Career and Passion for Climbing:
He started climbing at the age of 12, in the Barcelona area. After school, he spent hours at the city’s legendary climbing school, Castell de Montjuïc. At the age of 14, he discovered the La Foixarda sector, where he progressed in sport climbing and climbed with figures such as Edu Marín and his father, «The Beginner». At 16, he decided to make climbing his life and moved to the Pyrenees, where he trained as a climbing guide, becoming the first senior climbing technician in Spain.
As an athlete, he managed to climb until the eighth grade and traveled the world (Europe, Morocco, Greece, Thailand, Mexico, New Zealand…), exploring big walls in iconic places like Yosemite and Kjerag.
Climbing Professional:
His hobby led him to become a professional climber. As a coach, he obtained results at the national level and was the CTEEC coach. He is a national climbing judge, continued his profession as a guide and trained future climbing technicians such as: Patxi Usobiaga and Jerome Gutierrez.
Subsequently, he joined the climbing cycle entrance examination board.
Entrepreneur from the beginning:
Edgar has been an entrepreneur since he was 17 years old where he created his first mountain activities company, a mountain refuge and at the age of 21 he founded Climb in Catalunya, later, he created Lizardtraining, a company dedicated to climbing training.
The Fusion of Passion and Technology at Lizcore:
After identifying a need in indoor climbing, Edgar developed the Lizcore system, an innovation that he patented before launching it on the market. Lizcore System started with a team of four essential people.
- Scope and magnitude: Climbers with longer limbs might find it easier to reach distant holds on a route, while those with shorter limbs might face greater challenges in the same movements.
- Flexibility and mobility: A climber’s flexibility and mobility can also affect the perception of difficulty. A less flexible climber might find a route that requires demanding movements more challenging, while a more flexible climber might overcome these obstacles more easily.
- Relative strength and weight distribution: Weight distribution and relative strength in different parts of the body can also influence how a climber perceives the difficulty of a route. For example, a climber with a strong upper body might easily clear a ceiling, while another with greater lower body strength might find it easier to climb vertical routes that require technique and balance.
Commitment to Sustainability:
Committed to his mountain and climbing values, Edgar ensured that Lizcore maintained a link with the climbing community and sustainability. It implemented an investment round called FFC Round (Family, Friends and Climbers) and donated 1% of the profits of Lizcore to cleaning projects in climbing sectors, reaffirming its commitment to the conservation of the natural environment.
Edgar’s Personal Message
«Being CEO of a company like Lizcore requires being what some call a ‘shark’ in the business world, but I want to stay true to my values and surround myself with extraordinary people. Climbing has given me an incredible life and professional stability. Now, leading a startup, I don’t want those values to change. Self-improvement, respect, trust in colleagues and respect for nature are essential, as is helping those who have dreams.»
Conclusion:
We hope Lizcore grows while maintaining the values that society and the climbing community deserve. Before being a CEO, I am a climber passionate about my sport and my community.